Revolutionizing Mobile Content: Eight Launches Vertical TV OTT for Micro-Drama Lovers
In today’s fast-paced world, mobile devices have become the primary source of entertainment for many people. Recognizing this trend, Eight, a leading OTT platform, has launched Vertical TV, a micro-drama OTT app specifically designed for mobile users.
The app has already gained significant traction, with 1.50 lakh users, and a remarkable 20% of them being paying subscribers. This speaks volumes about the potential of Vertical TV and its unique approach to mobile content.
As reported by Afaqs, the app offers short-form, episodic content, ranging from 3 to 10 minutes, catering to the busy lifestyle of mobile users. It also boasts of a wide variety of genres, including romance, thriller, comedy, and more, ensuring there is something for everyone.
Implications for Brand Leaders and Decision-Makers
The launch of Vertical TV is a game-changer for the OTT industry, especially in the Indian market. With the increasing demand for mobile content, it offers a unique opportunity for brands to reach a highly engaged audience through targeted advertising.
According to a Forbes article on the rise of the OTT market in India, the country has witnessed a significant increase in mobile video consumption, with 85% of internet users watching some form of video content on their devices. This presents a huge opportunity for brands to leverage Vertical TV’s growing user base and engage with their target audience effectively.
Creatore’s Take
At Creatore, we understand the importance of staying relevant and reaching your target audience through the right channels. With the launch of Vertical TV, we see immense potential for brands to create impactful and targeted ad campaigns that resonate with mobile users.
As a top creative agency in Chandigarh, we specialize in branding and digital marketing, helping businesses establish a strong online presence and connect with their audience effectively. Whether it’s through social media marketing services, Google Ads management, or website development, we have the expertise and experience to help your brand thrive in the digital landscape.
Don’t miss out on the opportunity to tap into the growing mobile audience through Vertical TV. Get in touch with our team of experts at Creatore to discuss how we can help elevate your brand’s presence and engagement in the digital space.