India's Cannes Journey: A Reflection on Cause-Driven Creativity
BBDO India's #ShareTheLoad campaign for Ariel is the sole shortlist for India at Cannes, highlighting the importance of impactful cause-driven creativity.
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Unlocking New Revenue Streams: WhatsApp Introduces Ads in Updates Tab
WhatsApp has officially announced the introduction of ads in its Updates tab, opening up new opportunities for revenue generation while keeping personal messages ad-free.
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Aleph: The New Player in APAC's Digital Solutions Market
MediaDonuts, a leading digital solutions provider in APAC, has recently rebranded to Aleph. This move aims to consolidate operations under one brand and expand into emerging markets.
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Embracing Inclusion: Why Brands Need to Move Beyond Rainbow-Washed Campaigns
As Pride month comes to an end, businesses must shift their focus from tokenistic campaigns to creating a culture of inclusion year-round.
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The Rise of AI in Conversation-Led Marketing: What Every Indian Brand Leader Needs to Know
As chat platforms become the new canvas for marketing campaigns, AI is set to play a crucial role in driving speed, relevance, and engagement for Indian brands. Here's what business owners, CMOs, and marketing heads need to know.
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India Cannes Lions 2025: A Branding Wake-Up Call for Businesses
India has proved its creative prowess at the Cannes Lions International Festival, taking home seven awards on the first day across multiple categories. Let's dive into the key takeaways for brand leaders and decision-makers.
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The Next Step in Branding: Arun Srinivas Named India MD of Meta
In a move that highlights the importance of India in the global market, Meta has appointed Arun Srinivas as its India MD. Srinivas will lead the company's efforts in supporting partners and clients, driving innovation, and increasing revenue.
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Branding and Marketing Updates: A Look at the Latest Moves and Wins in the Industry
Stay updated with the latest appointments and account wins in the branding and marketing world with our weekly roundup.
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