Dentsu Lab's Rapid Prototyping: A Game-Changer for Indian Brands
Dentsu Lab in India has shifted its focus from innovation theatre to rapid prototyping, offering low-risk, high-impact solutions for brands looking to go beyond quick marketing hacks.
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Indie Agencies Disrupt the Media Game in APAC: Insights for Brand Leaders and CMOs
Discover how independent agencies are shaking up the media industry in APAC and what it means for your brand's marketing strategy.
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The Challenger’s Playbook: Key Takeaways from Mark Penn’s Speech at Cannes Lions
Mark Penn, CEO of the challenger network, recently shared some major insights and bold ambitions at Cannes Lions. From a $5 billion bet to cockroach DNA, here’s what brand leaders and decision-makers in India need to know.
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Building Brand Equity: The Power of Influencers and Employees
Learn how to effectively leverage the power of influencers and employees to build brand equity and stay relevant in today's competitive market.
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Zomato’s Latest Ad Campaign Falls Flat: A Missed Opportunity for Brand Building
Zomato, the popular food delivery platform, recently launched a new ad campaign titled 'Fuel your hustle'. While the brand is known for its witty and humorous marketing approach, this campaign takes a different route with a tired hero montage that lacks originality and fails to make an impact.
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Omnicom's Impressive Growth in APAC Region Reveals Key Insights for Indian Brands
Omnicom, a top global advertising and marketing holding company, recently reported an impressive 6.5% organic growth in the Asia Pacific (APAC) region. While this news showcases Omnicom's continued success, it also offers valuable insights for Indian brands looking to build their presence and relevance in the market.
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The Latest Move in the World of Branding: WPP Appoints New CEO from Accenture
WPP, the leading global branding agency, has recently announced its new CEO, Baiju Shah, who joins the team from Accenture. Shah will be taking over from founder Ajaz Ahmed, who stepped down in October 2024.
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How Huella's AIgnite is Revolutionizing Open Web Creativity for Indian Brands
Learn how Huella's new AI-powered ad intelligence platform is changing the game for Indian brands, offering endless variations and native engagement for display ads.
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