The Rise of CTV in India: Why it Should Already be Part of Your Media Plan
With the growth of streaming and the shift in ad budgets, CTV has become an integral part of modern media strategies in India.
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Indian Masculinity in Advertising: Moving Beyond Stereotypes
Kantar's Indian Masculinity Maze report reveals the need for advertisers to break away from outdated male stereotypes and connect with the evolving identities of Indian men.
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The Viral Moment That Got Brands' Attention: Lessons in Crisis PR and Branding Strategy
When an astronomer's viral moment caught the attention of brands, it highlighted the importance of crisis PR and branding strategy in today's digital age.
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Flipkart's New Ad Credit Playbook: A Strategic Move for Seller Growth and IPO Success
Flipkart, India's leading ecommerce platform, has launched a new ad credit program for its sellers called "Advertise Now, Pay Later". This move not only aims to boost seller growth but also positions Flipkart for a successful IPO in the future.
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Brand Building in India: The Latest Ad Campaigns You Need to Know About
Discover the most recent ad campaigns and films from top brands in India, including Smirnoff, HRX, and Axis Bank, in our weekly roundup.
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The Power of Data in India's Sustainability Story
As sustainability becomes a more complex topic in India, brands must focus on credibility, clarity, and meaningful impact.
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"Publicis CEO on Dominating in Creativity and Closing the Gap with Competitors"
Publicis CEO Arthur Sadoun shared his insights on the company's Q2 results and their plans for dominating in creativity and narrowing the gap with competitors.
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Beyond Ideas: What Clients Really Want from Agencies
Clients are looking for more than just creative ideas from their agencies. The Marcom Avenue's founder shares seven hard truths that clients wish agencies knew, including the importance of accountability, empathy, and business impact.
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