The Power of Purpose: How Brands Can Drive Ethical Consumerism in India
As a brand leader, are you looking for ways to drive ethical consumerism in India? Learn how you can influence greener choices and make a positive impact on society as a whole.
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The Overstuffed Civic Spin: A Lesson for Indian Brands in Nostalgia and Satire
A successful brand's attempt at nostalgia and satire proves to be a mixed bag, highlighting the importance of balance and relevance in brand messaging.
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"ITC Foods' Multi-Speed Marketing Strategy: Navigating Inflation, Q-commerce, and Shifting Consumer Behavior"
Discover how ITC Foods, a leading FMCG brand in India, is leveraging premium biscuits, rural outreach, and data-driven media to stay ahead of the game in a constantly evolving market.
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How to Dominate the Festive Market: Insights from a Brand Strategist
Learn how to stand out in the competitive festive season market and take control of the conversation and consumer behavior with these insights from a top brand strategist.
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The Future of Ad Creation: Meta's Plan to Fully Automate with AI
Meta, the parent company of Facebook and Instagram, has announced its goal to fully automate ad creation with AI by 2026. This means that advertisers will be able to generate complete, AI-crafted ads with just a product image and budget, streamlining the entire campaign process across all of Meta's platforms.
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Going Beyond Claims: Policybazaar's Emotional Marketing Strategy for Insurance
Learn how Policybazaar's latest campaign uses emotional storytelling to connect with customers and stand out in the competitive insurance market.
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Unlocking Brand Building Opportunities: Campaign House at Cannes Lions 2025
Campaign India has unveiled its plans for the launch of Campaign House at Cannes Lions 2025, which promises to be an unparalleled hub for brand leaders and decision-makers to explore the latest trends and strategies in brand building.
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Branding Strategies That Captivated India This Week
A look into the latest successful ad campaigns and branding strategies in India from top brands like Godrej, PUMA, and Asian Paints.
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