How Pepsi's 'Stiiiiing' Proves That Culture Trumps Branding in the World of Marketing
In the fast-paced world of marketing, staying relevant and connecting with consumers is key. While branding has always been an important aspect of any campaign, a recent move by PepsiCo shows that culture may be the new driving force behind successful marketing strategies.
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How Social Media is Changing the Game for Indian Retailers: Insights from Latest Study
A recent study by Meta reveals that a whopping 80% of Indian shoppers are discovering new products through social media. This highlights the growing importance of influencer marketing, short-form videos, and messaging in the Indian retail industry.
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Empower Your Brand with Adobe Express for Ads: A Game-Changing Tool for Small Businesses
Adobe has recently launched a revolutionary tool, Adobe Express for ads, to simplify the ad creation process for small businesses across major digital platforms.
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Breaking Stereotypes: How Brands Celebrated Father’s Day 2025
As International Father’s Day 2025 approached, brands in India took a unique approach in their campaigns, highlighting care, connection, and changing parenting norms.
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How Abu Dhabi’s ‘Kids Recommended’ Campaign is Revolutionizing Family Travel for Indian Marketers
Discover how Abu Dhabi's 'Kids Recommended' campaign is using data, AI, and child-led co-creation to rewrite the family travel playbook for Indian marketers.
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How FCB India is Redefining Branding Strategy in India through Creative Problem-Solving
Discover how FCB India's innovative approach to branding is pushing the boundaries of traditional marketing strategies and creating a lasting impact on society.
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The Power of Influencer Marketing: How Indian Consumers Turn to Influencers for Information and Product Discovery
A recent study by The Goat Agency and Kantar reveals that 69% of Indian consumers rely on influencers for information and 63% for product discovery, highlighting the growing importance of influencer marketing in India.
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Havas Media India Elevates Talented Leaders to Key Roles
Havas Media India has recently announced promotions within the company, elevating Ramsai Panchapakesan to President of Investments and Partnerships, Binu Thomas to Managing Partner of Investments and Buying, and Manish Sharma to President of Arena India.
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