The Power of Emotion in Marketing: Finding the Balance Between Impact and Exploitation
In today's attention economy, marketers are increasingly relying on emotion to sell. But where is the line between creating impact and exploiting emotions? Interbrand India and South Asia's CEO weighs in.
Read More
The Power of Collaboration and Celebration: Insights from India's Cannes Success
Discover how collaboration and celebration have been key to India's success at Cannes, and the untapped potential of Indian narratives in global branding.
Read More
The Pitfalls of Rebranding: Why Folding Logos Into Logos Isn't Leadership
Rebranding can be a powerful tool for businesses, but it's important to do it right. Glassbox Ventures' CEO shares insights on the dangers of folding logos into logos and why it shouldn't be considered as leadership.
Read More
Brand Campaigns that Captivated India: A Roundup of the Week's Most Impactful Ad Films
Discover the latest ad films and campaigns from top Indian brands such as Sleepfresh, L&T Finance, Airtel, IIFL Finance, and more, in our weekly roundup.
Read More
Josy Paul on Cannes Homecoming: A Reunion of the Indian Creative Community
Explore the implications of Josy Paul's recent statement on the Cannes Homecoming for Indian brands and businesses.
Read More
Why Indian Brands Need to Invest in PR for Effective Brand Building
As the advertising industry continues to evolve, it's crucial for Indian brands to not only focus on their marketing strategies but also invest in PR to effectively build their brand in the market.
Read More
The Latest Appointments and Wins in the Indian Marketing World
Keep up with the latest news in the Indian marketing world as we round up the recent appointments and account wins from top agencies and companies.
Read More
Unpacking the Controversy: DM9's Admission of Faults in Grand Prix-Winning Work
DM9's 'Efficient way to pay' campaign may have won the Creative Data Grand Prix, but recent admissions of faults have raised questions about the validity of the case study.
Read More