How FCB India is Redefining Branding Strategy in India through Creative Problem-Solving
Discover how FCB India's innovative approach to branding is pushing the boundaries of traditional marketing strategies and creating a lasting impact on society.
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The Power of Influencer Marketing: How Indian Consumers Turn to Influencers for Information and Product Discovery
A recent study by The Goat Agency and Kantar reveals that 69% of Indian consumers rely on influencers for information and 63% for product discovery, highlighting the growing importance of influencer marketing in India.
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Havas Media India Elevates Talented Leaders to Key Roles
Havas Media India has recently announced promotions within the company, elevating Ramsai Panchapakesan to President of Investments and Partnerships, Binu Thomas to Managing Partner of Investments and Buying, and Manish Sharma to President of Arena India.
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Is Your Brand's IPL Advertising Hitting a Saturation Point? Here's How to Stay Relevant in the Culture-Driven Market
As the Indian Premier League (IPL) evolves from a cricket league to a cultural phenomenon, brands must adapt their advertising strategies to stay relevant. Virtue Asia's business director suggests creating culture-driving IPs instead of relying on tired TV commercials.
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The Power of Taking Calculated Risks for Indian Brands: Insights from Omnicom CEO John Wren
In the competitive world of business, taking risks is often seen as a necessary step towards success. However, not all risks are created equal. Omnicom CEO John Wren shares his thoughts on the importance of taking calculated risks for Indian brands looking to build their market relevance and achieve success.
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How Wondrlab's 2025 Playbook is Redefining Purpose-Driven Marketing in India
Wondrlab's Cannes-contending entries are breaking the mold of traditional purpose-driven marketing by infusing creativity and practicality in their 2025 playbook.
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DDB Mudra Cannes 2025: A Cultural Shift in Indian Advertising
DDB Mudra Group's latest Cannes submissions take a bold approach to marketing by challenging cultural norms and tapping into the digital intimacy of Gen Z.
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Harnessing the Power of AI to Boost Your Brand's Reputation and ROI
Discover how Burson's new AI-powered Reputation Capital platform can help turn perception into profit for your brand, while raising questions for communicators.
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