Why Emotional Marketing India Matters More Than Ever
In today's ever-evolving marketing landscape, brands that focus on building emotional connections with their customers will rise above the rest. The founder and director of The Marcom Avenue shares why emotional marketing is crucial for success in the Indian market.
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The Future of Advertising: Big Ideas and Human Creativity Over Algorithms
As the advertising world looks to the future, industry leaders at Cannes 2025 discuss the role of AI in powering creativity while highlighting the importance of human ideas.
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Understanding India's Digital-First Generation: Insights and Implications for Branding Strategy
India's Gen Z and young Millennials are prioritizing digital more than ever, according to a recent study by Kantar. This has significant implications for businesses and brands looking to build a strong market presence in India.
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Dentsu Partners with Criteo for Global Commerce Media Strategy
Dentsu, a leading global agency, has joined forces with Criteo, a top digital advertising platform, to enhance their commerce media strategy across all retailer channels.
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Media Trading Under Scrutiny: What Indian Brands Need to Know
As per a panel of global editors at Campaign House in Cannes, media trading will be a top story in the coming year.
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The Future of Branded Entertainment: Insights from Cannes 2025
Discover what the world of branded entertainment will look like in 2025, according to top industry experts and Cannes Lions 2025 juror.
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Embracing AI in Creativity: How Indian Brands Can Keep Up with the Digital Shift
With the rise of AI in the creative industry, how can Indian brands adapt and stay relevant in the digital landscape?
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India's Cannes Journey: A Reflection on Cause-Driven Creativity
BBDO India's #ShareTheLoad campaign for Ariel is the sole shortlist for India at Cannes, highlighting the importance of impactful cause-driven creativity.
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