The Power of Courage in Cutting Through the Noise: Insights from Marcel at Goafest 2025
At Goafest 2025, Marcel's Youri Guerassimov shared valuable insights on how courage and creativity can help brands break through the noise in the world of advertising.
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The Art of Storytelling in Brand Building: A Lesson from Castrol India's Communications Head
Learn how early communication and digital storytelling can shape the success of your brand in today's fast-paced and competitive market.
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The Future of Marketing in APAC: Insights from Nielsen's 2025 Annual Marketing Report
As the media landscape continues to evolve and budgets become tighter, APAC marketers are shifting their strategies towards data-driven decision making and exploring new channels.
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Creativity and Innovation Take the Spotlight at Abby Awards 2025
The Abby Awards 2025 showcased the best in creativity and innovation, with top agencies like Leo, Enormous, Famous Innovations, and FCB shining on Day 2 of the event.
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Why CCOs Should Also Be Chief Culture Officers: Insights from Goafest 2025
Discover the importance of CCOs taking on the role of Chief Culture Officers, as discussed at Goafest 2025.
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Why Coca-Cola and WPP Renewing Their Global Marketing Partnership Matters for Indian Brands
Coca-Cola and WPP have renewed their multi-billion-dollar global partnership, highlighting the importance of strong branding strategy and marketing in India.
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The Impact of Instagram Marketing on Consumer Behavior in India
As Instagram continues to dominate the social media landscape in India, brands must adapt their marketing strategies to connect with the new-age consumer. Here's how.
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