Bidon's Departure from WPP Media's Nexus: What This Means for Indian Brands
Bidon's departure as global CEO of WPP Media's Nexus has implications for Indian brands. Read on to find out what this means for branding strategy and marketing in India.
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The Future of AI Advertising in APAC: Insights from Experts
With the announcement of Meta's (parent company of Facebook and Instagram) plan to allow advertisers to generate AI-crafted ads, the advertising landscape in APAC is set to transform. We explore what this means for brands and agencies in the region.
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How Taboola's Predictive Audiences Can Skyrocket Your Brand's Conversions
Taboola's Realize platform has introduced predictive audiences to help brands like The Motley Fool and NerdWallet see a 270% uplift in conversions.
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Rebuilding Trust: The Key to a Successful OOH Strategy
In a highly competitive and constantly evolving industry like OOH, ethical practices can be a game-changer for brands and businesses.
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IAB Tech Lab's New Containerisation Project Simplifies Programmatic Advertising in India
IAB Tech Lab's containerisation project aims to standardize Open RTB containers and streamline programmatic advertising in India for better efficiency and scalability.
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How RCB Built a $140 Million Brand Value: Insights from Qoruz
Learn how Virat Kohli-led IPL franchise RCB has achieved a brand value of $140 million through consistent efforts across various platforms, as observed by Qoruz.
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How Indian Brands are Promoting Sustainability Through Purposeful Campaigns
Indian brands are stepping up to promote environmental sustainability through purposeful campaigns and initiatives on World Environment Day.
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Unlocking Regional Relevance: Creatore's Take on Cannes Lions for APAC Marketers
Discover how APAC marketers can elevate their regional work by attending Cannes Lions, according to Shufen Goh, APAC President at MediaSense.
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