Unpacking the Controversy: DM9's Admission of Faults in Grand Prix-Winning Work
DM9's 'Efficient way to pay' campaign may have won the Creative Data Grand Prix, but recent admissions of faults have raised questions about the validity of the case study.
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Celebrating Indian Creativity: Insights and Connections at Cannes Homecoming 2025
Discover the creative strategies of India's Cannes Lions winners and forge new connections at the Cannes Homecoming 2025 celebration.
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The Power of Humour: Insights from Cannes Lions Film Juror Valerie Madon
Humour is a powerful tool for effective branding, as seen in the recent Cannes Lions Film winners. Valerie Madon, McCann's APAC chief creative officer and Film jury member, shares her insights on why funny works, the challenges of short-form content, and the importance of purpose in advertising.
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Celebrating Inclusivity: Indian Brands Embrace Pride Month with Vibrant Campaigns
As June marks Pride Month, Indian brands have been stepping up to support the LGBTQ+ community through vibrant and inclusive campaigns.
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Why Authenticity Should Be Your Brand's Top Priority in the Age of Algorithms
In today's digital age, personalization has become the buzzword for successful marketing. However, recent trends show a growing anti-algorithm movement, with consumers craving authenticity over tailored recommendations. As a business owner or marketing head, it's time to understand the implications of this shift and prioritize authenticity in your branding strategy.
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The Rise of India's Bronze Winners at Cannes: A Closer Look
Discover the success of India's Bronze-award-winning campaigns at Cannes Lions 2025.
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The Power of Policy Advocacy: How it Can Shape the Future of Brand Communications in India
In a world where social issues and political movements are gaining more attention, policy advocacy is becoming a crucial aspect of brand communication. Learn why it's essential for brands to incorporate policy advocacy into their branding strategy in India.
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The Rising Pressure of AI on Marketing: Insights from Microsoft AI CEO
As AI continues to transform the marketing landscape, business owners and CMOs need to stay ahead of the game. Microsoft AI CEO, Mustafa Suleyman, shares his insights on the growing pressure of AI on larger organizations and the impact on creativity.
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