The Evolution of Social Media: A Call for Disruptive Branding Strategies
As social media continues to evolve, industry experts are recognizing the need for disruptive branding strategies. Raj Kamble, founder and CCO at Famous Innovations, shares his insights on the changing landscape of social media and its impact on brand building.
Read More
The Evolution of Social Media: A Creative Perspective
Discover how social media has transformed into a visual pollution and what it means for your brand's marketing strategy in India.
Read More
David Droga to Transition to Vice Chair Role at Accenture Song
After a successful tenure as CEO, David Droga will now take on a broader role as Vice Chair of Accenture Song, bringing his expertise to the entire company.
Read More
WPP Media: The New Face of Group M [SEO Slug: wpp-media-the-new-face-of-group-m]
Group M, India's leading media investment company, has officially rebranded to WPP Media. Here's what this means for businesses and marketers in India.
Read More
The Hidden Risks of Greenwashing for Indian Brands: Insights from a Global Study
A recent study by IIM Lucknow faculty reveals the negative impact of greenwashing on brand perception, trust, and buying behavior.
Read More
Channel Factory Launches AI-Powered Media Intelligence Suite to Boost ROAS and Contextual Targeting
Channel Factory's latest media intelligence suite promises to enhance ROAS and contextual targeting for advertisers in India.
Read More
The Power of Branding in a Finite World: Insights from Climate Activist Maren Costa
Climate activist Maren Costa challenges brands and marketers to rethink their measures of success in order to create a more sustainable future for the planet.
Read More
IPL 2025: Mouth Freshener Takes the Lead in Advertising Category, Says TAM Sports Report
Advertising during the IPL has always been a highly competitive field, with brands vying for the top spot. However, according to the latest report by TAM Sports, a significant shift has been observed in the advertising category during IPL 2025. Mouth freshener emerges as the top advertising category, surpassing all others.
Read More