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wecreatore
Posted by wecreatore
June 6, 2025

Bidon's Departure from WPP Media's Nexus: What This Means for Indian Brands

Bidon's departure as global CEO of WPP Media's Nexus has implications for Indian brands. Read on to find out what this means for branding strategy and marketing in India.

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wecreatore
Posted by wecreatore
June 6, 2025

The Future of AI Advertising in APAC: Insights from Experts

With the announcement of Meta's (parent company of Facebook and Instagram) plan to allow advertisers to generate AI-crafted ads, the advertising landscape in APAC is set to transform. We explore what this means for brands and agencies in the region.

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wecreatore
Posted by wecreatore
June 6, 2025

How Taboola's Predictive Audiences Can Skyrocket Your Brand's Conversions

Taboola's Realize platform has introduced predictive audiences to help brands like The Motley Fool and NerdWallet see a 270% uplift in conversions.

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wecreatore
Posted by wecreatore
June 6, 2025

Rebuilding Trust: The Key to a Successful OOH Strategy

In a highly competitive and constantly evolving industry like OOH, ethical practices can be a game-changer for brands and businesses.

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wecreatore
Posted by wecreatore
June 5, 2025

IAB Tech Lab's New Containerisation Project Simplifies Programmatic Advertising in India

IAB Tech Lab's containerisation project aims to standardize Open RTB containers and streamline programmatic advertising in India for better efficiency and scalability.

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wecreatore
Posted by wecreatore
June 5, 2025

How RCB Built a $140 Million Brand Value: Insights from Qoruz

Learn how Virat Kohli-led IPL franchise RCB has achieved a brand value of $140 million through consistent efforts across various platforms, as observed by Qoruz.

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